DETROIT, Jan. 17, 2011 – The 2011 North American International Auto Show (NAIAS) continues to exceed attendance figures for the second consecutive day over the 2010 show. Attendance was up nearly six percent for the first two Public Show days. Most recently, attendance on Sunday, Jan. 16 was more than 99,000, reflecting a nearly three percent increase over 2010. On the first public day, Saturday, Jan. 15, attendance was nearly 87,000, an increase of approximately 3.5 percent.
“We’re currently trending to meet our goal of 725,000-750,000 attendees at NAIAS 2011,” said Barron Meade, Chairman. “I’d like to express a heartfelt thank you to everyone behind the scenes here at NAIAS who has helped contribute to the show goers’ positive experience.”
With the Martin Luther King Jr. holiday today, NAIAS officials hope to continue the trend of increased attendance for a third consecutive day.
Below is a brief overview of some activities planned during the NAIAS Public Show.
- TUESDAY: Driving Michigan Forward: A Panel Discussion on Advanced Auto Manufacturing and Michigan’s future: Presented by Michigan Businesses for Clean Energy. A panel of national experts from the automotive and consumer sectors will discuss Michigan’s growing advanced auto manufacturing sector and the next generation of fuel-efficient vehicles. The panel will occur Tuesday, Jan. 18, 10:00AM-11:30AM, Cobo Center room W1-54.
- WEDNESDAY: NAIAS Education Day: A World of Opportunities: Presented by State Farm Insurance. Opening remarks, 8:30AM-10:00AM in Cobo Arena. School groups in grades 9-12 and college level will have the unique opportunity to explore automotive career paths and learn about trends in the auto industry. Students will then be invited to visit NAIAS exhibits on the show floor to speak with representatives about automotive career information in small groups and one-on-one discussions. From 10:00AM-3:00PM, representatives will have activities to keep students involved while actively teaching topics such as technology, automotive design, engineering, or environmental concerns.
- FRIDAY: The Detroit Tigers Winter Caravan: The Detroit Tigers’ fan rally, including an interactive Q&A session takes place Friday January 21, 2011. The rally and Q&A will occur at 4:00PM in the Chevrolet exhibit.
- FRIDAY: Channel 7 (WXYZ-TV) Family Day at the Auto Show: There will be musical performances, giveaways and a chance to meet Channel 7 on-air talent.